Individual and Corporate Social Responsibility
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Publication Details
Output type: Journal article
Author list: Benabou R, Tirole J
Publisher: Wiley
Publication year: 2010
Journal: Economica (0013-0427)
Volume number: 77
Issue number: 305
Start page: 1
End page: 19
Number of pages: 19
ISSN: 0013-0427
eISSN: 1468-0335
Languages: English-Great Britain (EN-GB)
Unpaywall Data
Open access status: bronze
Full text URL: https://onlinelibrary.wiley.com/doi/pdfdirect/10.1111/j.1468-0335.2009.00843.x
Abstract
Society's demands for individual and corporate social responsibility as alternative responses to market and distributive failures are becoming increasingly prominent. We draw on recent developments in the psychology and economics of prosocial behaviour to shed light on this trend and the underlying mix of motivations. We then link individual concerns to corporate social responsibility, contrasting three possible understandings of the term: firms' adoption of a more long-term perspective, the delegated exercise of prosocial behaviour on behalf of stakeholders, and insider-initiated corporate philanthropy. We discuss the benefits, costs and limits of socially responsible behaviour as a means to further societal goals.
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